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HUM celebrates International Women’s Day with Smile Again Foundation

The network organised the event to highlight the plight of acid attack victims and encourage them to be an equal part of society.

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Every March 8, the world celebrates Women’s Day to acknowledge and celebrate the achievements of women. This year, HUM Network, in their efforts to support them, as well as to motivate those facing myriad challenges in their lives, organised a visit to Depilex Bahadurabad to pay tribute to, as well as dedicate the day to the acid attack victims associated with the Smile Again Foundation, established by the renowned make-up artist Massarat Misbah.

MIsbah set up the Smile Again Foundation in 2005 to support burn victims, particularly survivors of acid attacks, with reconstructive surgery, counselling, vocational training and jobs in her salons.

It was heartening to see the visitors being welcomed by Misbah. The salon’s lawn was beautifully decorated with flowers, and lined with stalls set up by acid attack victims (about 30-35 women) on which were displaying their handmade crafts, such as purses, bangles, shoes and jewellery. Among these women were some nail and mehndi artists as well offering their services. On the other end, a small stage was set up for guests, including Sultana Siddiqui and seating arrangement for visitors.

In her message, President, HUM Network said it brought her great joy and pride to see so many brave women attending the event, as well as those who had come to encourage them. She asked all attendees to be grateful for the life God had given to them, for the fact that they were created as complete human beings, with legs to walk on, hands to work with, and tongues to express themselves and motivate and influence others.

Commending the acid attack victims, she said these women are exemplary as they are endowed with so many talents. “Most of all, they are brave and resilient. They prove to us that no matter what life has thrown at them, no matter what atrocities they have faced in life, hope has never left them. I pray that God gives you all the happiness you deserve and grant you success in your endeavours and you set examples for others to follow.”

She further expressed her gratitude to Misbah, the Smile Again Foundation and other similar organisations who were doing us, our community and country a favour by initiating such projects and helping these victims stand on their feet, become self-reliant and earn their livelihoods.

Misbah, in her speech lauded the victims for their resilience, hard work and talent. She said currently there were over 800 acid attack victims working in her organisation, who have been burned by either acid or kerosene oil, for various reasons.

“They are beautiful women who we are appreciated here and who act as mentors for others. They have become beauticians and earned certifications in embroidery, handcrafts, nail art and designs – little things that have helped them earn money and lead them towards self-reliance. Their life experiences have made them strong and they can inculcate this strength into their children as well as other victims.”

She also thanked Ahmer – one of the victims who had lost his sight, and who is the brand ambassador of the foundation, saying, “He gives us strength. He is strong and because of him, we are too.”

She said though the foundation organises events on and off, this Women’s Day event has been by far one of the most exciting one and she thanked Sultana Siddiqui her contribution and in helping the girls smile again.

During the event, all attendees also collectively sang the National Anthem, led by Ms Sultana Siddiqui, President, HUM Network Limited.

Acid and kerosene oil burning is a gender-specific crime. Young girls and women between the ages of 14-25 are the common victims. These attacks often happen because women are perceived to be shunning gender traditions, by refusing a marriage proposal, giving birth to girls, suspected infidelity and non-cooperation among families.

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A Home With a Difference

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The Shahbaz Residence is an imposing structure that reveals the unusual treasures once you step indoors. Antiques, paintings, statues and weaponry greet you at every step. The floral and dry arrangements of Kaukab Ahmed, tell you of the interest of the owner in beautiful and aesthetic things. The number of antiques can easily fill up a museum.

Kaukab and (late) Jafi Shahbaz’s home showcases their exquisite taste and history of travels around the world. Painting’s from eminent artists like Gulgee, Zain Albedin, Jamil Naqsh, Iqbal Durrani, antiques from Italy, Germany, England, France and Switzerland are evident all around the home.

The different areas tell a story, with a silver crusted banister (staircase) with brass inlay, the drawing room speaks of the Victorian era with pleated curtains and elaborate upholstery, exotic blooms and antique coffee table silver ware; the Wedgewood corner with paintings and state of the art pieces. The bird corner highlighted with pigeon paintings and turquoise blue as the predominant colour presenting birds of paradise and different species are something very close to Kaukab’s heart. The Blue Japanese corner shows their travels to the Far East, with each decoration piece capturing the cultures of bygone eras.

The house showcases beautiful flora and fauna. Traditional abstract floral arrangements inspired by the royal era and ikebana white driftwood and exotic materials and flowers are maintained diligently. The fountain made with classic and glass shower birds present a variety of styles, in onyx and porcelain inlay work and pottery.

The Art in the home curated by Pomme, daughter of the Shahbazs’ boasts of fine paintings like Gulgee, Jimmy Engineer, Jamil Naqsh, Zain al Albedin and sculpture pieces of Amin Gulgee and Ajmal Hussain.

Jafi’s special love for beautiful things is evident in his study with a timeless collection of books, records, a vintage teak bar with crystal goblets of different cultures. The armoury section with weapons, daggers, swords and spears is quite impressive. The residence is evidence of a home with a difference.

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AlfaMall Unveils a Fashion Category

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Bank Alfalah announced the relaunch of AlfaMall featuring an exclusive BNPL option in the fashion category. Marking the occasion, an exclusive exhibit featuring renowned designers was held at the historic Mohatta Palace, unveiling the new AlfaMall website with a celebration of style, financial empowerment, and digital innovation.

The event was graced by Senator Rubina Khalid, Chairperson of the BISP, Consul Generals from the UAE, US and UK Deputy High Commission, CEOs from leading companies, top-tier celebrities and influencers.

A feature of the new AlfaMall is the Hunarmand category, dedicated to supporting and empowering local artisans. Through partnerships with skilled craftsmen and craftswomen, particularly women artisans, this initiative highlights the cultural heritage of Pakistan through products like Ralli quilts and intricate embroidery. Customers can purchase these handmade items, supporting sustainable fashion and economic growth for artisans.

In line with Pakistan’s rich cultural heritage, the show in the fashion category showcased renowned fashion designers such as Deepak Perwani, House of Amir Adnan, Muneeb Nawaz, Ali Javeri, and Hassan Sheheryar Yasin (HSY). These fashion outfits and jewellery can be purchased on AlfaMall.

Munib Nawaz’s dystopian dream was an homage to the dilemma we all face each day, confronting what’s inside and trying to maintain a strong facade on the outside. The collection focused on building structural facades with re-engineered pieces that juxtaposed them with an innate intricacy. 



House of Amir Adnan’s collection name was “Nawabs and Begums of Karachi.” The collection reinterpreted the splendour of Karachi’s aristocracy with a modern, minimalist palette of gold, white, and black. Embracing timeless elegance with a fresh aesthetic, each piece merged heritage with contemporary design, creating a striking contrast of opulence and modernity.

Three-piece suits and sherwanis in black and white were meticulously tailored, showcasing sleek silhouettes that exude sophistication. Gold accents—like intricate embroidery along lapels, collars, and cuffs—offered a refined touch, the white pieces evoked a sense of purity and poise, with black providing a bold counterpoint emphasising modern tastes. For women, the collection featured dresses in flowing yet structured designs, combining layers of delicate white and black fabrics with gold embellishments.


Deepak Perwani’s collection was inspired by strong women and architecture of Jaipur to the pink city. Ghaghras with delicate embroidered designs presented vibrant colours to the audience. “Fashion has the ability to connect people and boundaries,” the designer emphasised. 


HSY’s outfits, a masterpiece, were intricately handcrafted to embody both timeless tradition and bold contemporary flair. Set against Lahore’s iconic architecture, the golden elements in each design symbolized the timeless elegance that defines both the city and his brand.

Ali Javeri’s segment presented opulent jewellery with stones and kundan, accentuated by black dresses worn by the models.

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Nadaan – A Battle Between Good and Evil

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By Ayman Munaf

Sultana Siddiqui, the powerhouse behind Hum Network, presented yet another compelling story after Mann Jogi on the screen with her second production, Nadaan. Known for her fearless approach to storytelling and projecting reality, Sultana Siddiqui once again chose to tackle pressing social issues through an intense drama series that promise to engage and inform. Nadaan, directed by Mehreen Jabbar and written by Saji Gul, delve deep into the dark realities of drug mafia and corruption, giving viewers a gripping portrayal of crime and resilience.

The story revolved around SHO Hussain (Ahmed Ali Akbar) and Dr. Tabeer (Ramsha Khan), two determined characters whose paths converged in their mission to cleanse their community from the pervasive influence of drugs. Set in the fictional town of Jam Nagar, where drug lords reign supreme and manipulate the weak, Nadaan showcased the relentless battle between good and evil. Ahmed Ali Akbar’s character, Hussain, a principled police officer tasked with rooting out the narcotics trade. His character pitted against the formidable antagonist Pir Subhan, a powerful drug lord who sold “ice” under the guise of medicine to his followers.

Nadaan is not only a narrative on addiction but also an exploration of the resilience required to stand up against evils. The episodes kept viewers engaged without the drawn-out length typical of traditional dramas, aligning with the recent trend of mini-series that deliver impactful storytelling within a shorter framework. This approach has resonated well with audiences, as seen with previous successful Hum TV mini-series like Mann Jogi

Critics have praised Nadaan for its realistic portrayal of the drug trade and the psychological toll it takes on both victims and those who fight to protect them. Under Mehreen Jabbar’s direction, the drama shed light on how crime and corruption deeply infiltrate communities, and how a few brave souls can make a significant difference. Saji Gul’s storytelling doesn’t just entertain but educates the audience on the harsh realities of addiction and the importance of societal responsibility.

This mini-series format has allowed Hum TV to craft concise, high-impact narratives that captivate modern viewers who seek meaningful, fast-paced content. With Nadaan, Sultana Siddiqui has once again underscored her commitment to using media as a platform for social awareness, shedding light on topics that are often brushed under the rug.

In a society grappling with numerous challenges, Nadaan stands as a powerful reminder of the courage needed to confront wrongdoing. By bringing together a stellar cast and a visionary director, Sultana Siddiqui has crafted a story that’s both timely and thought provoking, making Nadaan a must watch for viewers looking for substance and inspiration.

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