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HUM Bridal Couture Week Makes Waves

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The much-awaited three-day extravaganza of Bridal Couture Week which kicked off on December 15 at the Pearl Continental Hotel Lahore, showcased prominent fashion designers, influencers, celebrities and dignitaries. The event was a resounding success, captivating the audiences for three consecutive days.

The event highlighted an array of well-known designers who showcased a fusion of creativity and cutting-edge designs.

The choreographer for the event was the former model and actor, Vaneeza Ahmed.

Multiple designers showcased their stunning collections such as Haris Shakeel, Asif Nazeer, Komal Chawla and Shazia Kiyani. Fahad Hussain presented a solo show with ‘The Collateral Convention’.

Emraan Rajput, Abdullah Qadeer, Musk, Ubair Naeem and Saira Rizwan presented their collections on the second day.

The third and final day had a dazzling hair show by Pantene, setting the stage for the couture presentation,  with a constellation of stars gracing the ramp. Ali Xeeshan, Aneeka Ruknuddin, Humayun Alamgir, Musferah Saad, Mehak Junaid presented their designs along with Nikie Nina.The Nickie Nina collection was a tribute to Nickie, who passed away recently, the collection was the last one from her.

And last but not the least, the legendary HSY, a stalwart in the world of fashion, concluded the event with his latest collection ‘Trousseau’. The successful event came to an end with the audience leaving the halls wanting for more.

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A Teen's Lens

Fashion Influencers are Becoming Cultural Ambassadors

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Written by Myra Shah

Each province in Pakistan has distinctive fabric heritage, such as the Sindhi ajrak and Punjabi phulkari. Pakistani fashion influencers have blended cultural identity with modern tools to rebrand Pakistan’s global image. Social media is no longer only about entertainment for us, it is also where we learn about culture, identity and trends.

Some examples of famous fashion influencers in Pakistan include, Zain Ahmad the founder of a Pakistani clothing brand ‘Rastah’ that has gained international recognition. Zain’s designs have been worn by famous influencers including Justin Bieber and Anwar Hadid.

Moreover, model Mushk Kaleem, frequently represents Pakistan while walking runways abroad, talking about inclusivity. This made us brown teens who feel left out from the beauty standard, feel seen as she has redefined the “ beauty standard”

These creatives have made Pakistani fashion more accessible to us, younger generations eg. by pairing khussas with jeans. This also attracts international audiences who want to incorporate cultural elements into their fashion style. These steps keep our culture alive, while making it a part of everyday fashion.

Fashion influencers play a critical role in highlighting the diversity between the different regions of Pakistan, as many feature regional designs in their content, allowing viewers to witness the wide spectrum of Pakistani culture through a single scroll of their social media accounts. This plays a significant role as it was found that 82% of people are highly likely to follow influencer recommendations (Berger, 2016)

Pakistani wedding fashion has gone viral on social media platforms such as Tiktok and Instagram and led to Pakistani designer’s work being featured in bridal magazines as well as representing South Asian culture. Influencers like Sarah Sarosh frequently incorporate Pakistani elements in their content, this demonstrates the influence of our fashion across borders.

Apart from clothing fashion, influencers like Hania Amir have used their reach not only to showcase fashion, but also to promote mental health awareness and body positivity – topics that really matter to us as teens. Fashion influencers elevate Pakistan’s global image and positively affect the economy by highlighting small businesses that contribute to the country’s creative economy.

Furthermore, many influencers are now invited to international fashion weeks and exhibitions, further cementing their status as cultural ambassadors. The power of Pakistani fashion influencers is growing rapidly and this comes with great responsibility. It is essential influencers promote sustainability and ethical practices. Influencers like Anoushay Abbassi’s blend of fashion and advocacy for supporting local artisans makes their influencer role highly crucial.

In today’s day and age, teenagers are growing up in this digital world where perceptions are shaped by information available on the internet, especially social media. Pakistani fashion influencers have become trendsetters, story tellers and identity shapers. Through every post, reel, OOTD (outfit of the day) pictures they are transforming how the world sees Pakistan. Clothing in Pakistan is a powerful expression of national pride, cultural identity and centuries old craftsmanship.

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Fashion

Fashion Shoot

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Credits:

Designer – Deepak Perwani

Photographer – Jaffer Hassan

Model – Mahnoor Zaheer, Rabita Ali, Maleena Mansoor, Meera

MUA – Nabila

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Fashion

Shirin Farhad Photo Shoot

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Lights, camera, chemistry! Presenting an exclusive glimpse into Shirin Farhad – where timeless romance meets cinematic charm. Farhan Saeed and Kinza Hashmi bring magic to the frame in this much-awaited HUM TV drama by MD Productions.

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