Entreprenurs
From Sidelines to Spotlight

Meet Alisha Junaid – a Pakistani-American born in California – who is part of Pakistan Volleyball national team as well as the founder of Empower Sports Academy – a non-profit organisation dedicated to transforming the dreams of women athletes in Pakistan into reality and create safe spaces for women so that they can reach their full athletic potential in indoor sports.
GLAM magazine sat down with Alisha to learn what sparked her passion for sports and led her to establish Empower Academy, their activities and what’s on the horizon for this ambitious young entrepreneur.
GLAM: Tell us how did you get into sports, particularly volleyball and how long have you been playing it?
ALISHA JUNAID: I have been playing sports ever since I was young. I have been a swimmer for almost seven to eight years now. But after Covid hit, I decided I wanted to be part of a team sport, where I could collaborate with more people. I had a couple of friends who played volleyball, I started out with them and within no time fell in love with the sport. It is a very unique game and I felt like it is a great community in the US, in Pakistan and across the world.
GLAM: How did you become part of the women’s volleyball team in Pakistan?
AJ: It was while I was visiting Pakistan for holidays that I wanted to play volleyball because I did not want to be off training. Luckily I found a place in Karachi where I met one of the girls who played on the national team and she introduced me to some of the local coaches. We did a try-out and it went on from there.
GLAM: How did Empower Academy come about?
AJ: Well, the first time I trained with the national team, I felt that a lot of these girls are very passionate and athletic. They just needed more opportunities to grow. I could see their potential and really wanted to do something for them. That’s when the idea of setting up an academy came about. Right now we have started out with volleyball and we are helping out the national team but once we have built our facility, I really want it to expand to all women sports – indoor and outdoor – so that we can get as many women as possible to play, get educated, as well as learn that there is a lot out there for them.
GLAM: Tell us about these girls who are part of the national team. What are their aspirations, their socio-economic backgrounds and how supportive are their families?
AJ: The national women volleyball team is currently comprised of girls from different backgrounds. Some are leaving their villages for the first time to play. Also, what we’ve noticed is that despite the common conceptions, there are girls playing sports and a lot of them have really supportive parents; especially fathers who are willing to send their daughters out as long as they know there is a safe space for them to play. I think that is really good as we need to build on more of these safe places so that we can motivate more girls whose families are willing to send them.
GLAM: What kind of training are you offering these girls, and if you could also tell us a little about the international coaches Empower has hired to train them…
AJ: We were able to find an exceptional coach named Allesandra, through Empower’s board members throughout the world, including Giovanni Guidetti, Denise Sheldon. Allesandra has been with us for about four months now she has been training with her twice a day. Normally, they will do either skill training or athletic training in the morning and some game play in the evening. They will follow this routine for five or six days and then they will have some time off one day to rest their bodies.
Soon we will be taking the team to Italy for a three-week training camp where they would play a lot of practice matches. Empower has organised everything and our coach has put in a lot of effort in finding out the right places to play, for the team to stay, as well as the sponsors and we are really thankful for that.
GLAM: How difficult was it to get a foreign trainers on board?
AJ: Surprisingly, it was not too difficult. We made sure they enjoyed Pakistan AND that we were able to show them the good side of the country – not the side which people are usually shown in the media. We have had three coaches come to Pakistan so far and they all loved the country. The only thing that they struggle with is not having enough facilities or proper equipment to train the girls. It is hard when they are limited to such small space.
GLAM: So have these foreign trainers training local coaches as well?
AJ: Yes absolutely. We have two local coaches with the national team to make sure they are always learning. Also, let me add, we already have a few very good coaches in the country. It is just that we are bringing in a different perspective through foreign coaches that the team really need… just to reach that extra level.
Could you give us details on the Talent Hunt Program 2023 as well as the Pakistan Camp Empower organised?
For the Talent Hunt, we worked with the Prime Minister Youth Foundation and it entailed really just to go all over Pakistan so that we could find girls fit for the national team, and whether they had the athletic potential. It was also an opportunity for us to see more parts of Pakistan and main cities such as Karachi, Lahore and Islamabad. Now that we have identified those girls and we have their names in a database, we know which girls we are going to follow up with and hopefully get on board in future once we have our facility in place.
GLAM: Apart from offering them sports training, will Empower also help them participate in international events?
AJ: Of course, we want to empower and educate them and if they want to go play abroad we will support them. But since currently we do not have the facility built and the required manpower, we are more focused on the national team and training them with the help of Allesandra – who has identified a couple of players who will go play in the European leagues abroad. The international exposure will help them get more play experience, training practice and bring in new perspective back into the country.
“What we’ve noticed is that despite the common conception, there are girls playing sports and a lot of them have really supportive parents, especially fathers who are willing to send their daughters out as long as they know there is a safe space for them to play.” “”
GLAM: What role did Empower play in the National Championship that took place in Islamabad in February 2023?
AJ: The Pakistan Volleyball Federation hosts the National Championship every year, however, this was the first time that Empower sponsored and organised the entire event. With our help, we were able to get a record number of ten teams to have ever participated in the championship. Also, we were able to get sponsors for the first time. If the girls won first, second or third, they were able to get some prize money, along with awards for best player, best hitter etc. This was our way to inspire the girls and show their performance mattered and that they were seen. Through this we also wanted to inspire other younger girls in the audience to play volleyball and tell them that it was not some far-fetched idea, and if they wanted to, they could come forward and play. It’s rewarding.

GLAM: And do you think you were able to achieve that objective?
AJ: Yes, because the event attracted a lot more attendees and we were able to get it televised. It was a successful event overall. Moreover, the fact that we were able to get the Higher Education Commission (HEC) on board, as well as Interwood to sponsor the event and the prize money, showed the support companies and organisations could lend to see women succeed.
GLAM: How do you think more women can be encouraged to play sport in Pakistan and go on to represent the country in international events?
AJ: I feel a lot of women in our team have high aspirations and they are also educated. Athletics might not be a lifetime career for them, so they do have aspirations outside of it and Empower would like to help them gain other skills. We want to make Empower a place where girls can not only play but also learn how to coach and make a career for themselves and earn their own livelihood.
GLAM: Are there any challenges you foresee in realising the above?
AJ: I think despite the fact that we want to provide as much as we can, the challenge is that there are only so many jobs we can create. Also, we want to give everyone a fair and equal opportunity. But the good part is that as Pakistan is progressing and developing, there will be other people looking to help and support women as much as we do in sports and academics.
GLAM: By when do you think you’d be able to set up this academy and why did you choose Islamabad to set it up?
AJ: Well, we are hoping to find land in the couple of months and we will start building our flagship facility right away, and complete it in a matter of three years. Once we have that ready, we would like to set up smaller facilities all over Pakistan – to provide girls safe spaces to play and to build communities where they can learn and find more opportunities to grow.
As for why we decided to build it in Islamabad first, that is because we want to have a place where we could host international teams and since Islamabad is the capital city it is a more convenient location. We are trying to obtain land near the airport so that it is convenient for international coaches who visit frequently. Moreover, for athletes, training at an altitude is something that could help them grow. Islamabad’s geographical location and weather will help athletes create stronger muscles and lungs and get the best experience.
GLAM: What are you plans for the future? Do you want to continue sports in the long run?
AJ: In five years, I will be going to college and once done with it, I would like to still work on empower as a non-profit and help out in Pakistan. But at the same time, I want to start my own business, something through which I can sustain Empower and not rely entirely on funds.
As for what business would that be, I have absolutely no idea right now. But I have so many female role models in the family, including my paternal and maternal grandmothers, as well as my mother and aunts. They have carved their own niche in life, and that is something I would like to do as well.
Business
Unlocking Business Success

AHSAN MEHANTI, Managing Director & CEO, Arif Habib Commodities, on leadership, CSR, and adaptability.
GLAM: With your extensive experience in Big4 firms (EY & PwC), can you share some insights on the most significant changes you’ve seen in the tax audit, accounting, and advisory landscape over the years?
AHSAN MEHANTI: Over the years, one of the most striking changes that I have witnessed is the increasing adoption of automation and technology. While this has improved trade volumes and efficiency, it has also rendered traditional audit methods less effective. The complexity of accounting processes has also increased, particularly in today’s uncertain business environment, where exceptions are more common. As a result, accounting practices may need to adapt to accommodate these changes, which can sometimes compromise shareholder value. In the advisory space, the scope of services has become more limited, while businesses themselves have become increasingly complex. This means that professionals must continually update their skills to effectively leverage new technologies and stay ahead of the curve. The rise of artificial intelligence (AI) is another significant development that holds immense potential for businesses.
GLAM: How do you leverage your expertise in finance, business management, and business restructuring to drive business growth and strategy for your clients?
AM: We conduct thorough research on portfolio management, global economic trends, client preferences, and business trends, providing our clients with actionable insights to inform their decision-making. We also utilize technical analysis to identify patterns and trends in the market, enabling our clients to make informed investment decisions. Our regular commentary on market position and sentiment helps clients stay ahead of the curve and adapt to changing market conditions. Additionally, our clients have access to comprehensive financial data, which provides them with valuable feedback on their investment performance, enabling them to refine their strategies and optimize their returns. With our research-driven approach, we empower our clients to drive business growth and achieve their strategic objectives.
GLAM: What are some of the most common challenges you’ve seen entrepreneurs or small business owners face, and how do you help them overcome them?
AM: One of the most common hurdles I have seen small business owners face is business growth and achieving their set goals and realising their vision or mission statements. To overcome this, I recommend regular monitoring of performance, both financially and non-financially. This enables businesses to identify areas of improvement and make data-driven decisions to drive progress. Moreover, many entrepreneurs struggle with navigating the complex regulatory landscape, which can be overwhelming and time-consuming. To address this, we help businesses develop effective strategies for dealing with regulatory bodies such as the Securities and Exchange Commission of Pakistan (SECP), Federal Board of Revenue (FBR), Pakistan Stock Exchange (PSX), and Pakistan Mercantile Exchange (PMEX) as well as the media. By doing so, we can improve client services, strengthen relationships with stakeholders, and ultimately enhance shareholder value.
Another crucial aspect is the incorporation of philanthropic initiatives into a business’s overall strategy. At Arif Habib Commodities, we have made a commitment to prioritise environmental sustainability and philanthropy as key non-financial targets. This not only contributes to a positive social impact but also promotes a sense of purpose and responsibility among employees, customers, and investors.
GLAM: Can you describe your experience serving on committees related to International Financial Reporting Standards, economic advisory, and public sector advisory?
AM: I have had the privilege of serving on various such committees and contributing towards their goals and performance. I have also worked on the economic advisory committees, where my focus had been on promoting business prosperity and performance in both the private and public sectors, on matters of taxation, corporate services, crisis management, and business restructuring. Through these engagements, I have gained valuable insights into the complex economic landscape and developed a deeper understanding of the challenges and opportunities faced by businesses and governments alike.
GLAM: What motivates you to continue serving as a trustee and business leader in various sectors, and what impact do you hope to make in these roles?
AM: I am driven by a strong sense of responsibility to ensure that our services are not only effective but also responsible. Our greatest motivation is to consistently deliver client satisfaction, and we achieve this by regularly conducting surveys to gauge their needs and expectations. This feedback enables us to innovate and improve our performance. Additionally, we continuously seek opportunities to re-engineer our business processes, embracing new ideas and technologies to enhance our operations and better serve our clients. Ultimately, the goal is to make a positive impact in the various sectors I serve, leaving a lasting legacy that reflects positively on our organization.
GLAM: How do you see the role of corporate social responsibility evolving in the coming years, and what advice would you give to businesses just starting to incorporate CSR into their strategies?
AM: CSR is integral to our business strategy, ensuring long-term continuity. We demonstrate our commitment through community service, consumer protection, stakeholder engagement, economic responsibility, and strong corporate governance. By integrating these initiatives, we create a positive impact on society and drive sustainable growth.
GLAM: Can you share some insights on how you’ve maintained your high level of performance and achievement over the years?
AM: In the face of economic challenges, we remain committed to continuous improvement, recognizing that adaptability and resilience are essential for success. To achieve our goals, we rely on teamwork, where individual contributions combine to deliver exceptional results. To ensure we stay on track, we regularly monitor our progress and set new targets, fostering a culture of accountability and driving us forward towards excellence.
GLAM: What advice would you give to younger professionals who aspire to achieve similar recognition and success in their careers?
AM: To achieve success, it is essential to set clear goals and monitor progress regularly. Also, it is crucial to remain self-driven and committed to ongoing learning, embracing new challenges and opportunities as they arise. This mindset of continuous learning and improvement will enable individuals to adapt to changing circumstances and stay ahead of the curve.
Pursuing education or career opportunities overseas can be a powerful way to accelerate personal and professional growth. Not only can international experiences provide access to new knowledge and skills, but they also offer the opportunity to develop valuable cultural competencies and global perspectives.
GLAM: How do you see your organisation evolving in the coming years?
AM: To drive growth and progression, we prioritise both organic and strategic acquisitions on the corporate side. We recognize the importance of continuous learning, as it is essential for personal and professional development. To achieve this, we continuously promote a culture of self-directed learning, encouraging individuals to set goals and monitor their progress. Furthermore, there is great emphasis on building a strong network, both locally and globally, as it provides access to new opportunities, knowledge, and resources.
GLAM: What is the most important lesson or piece of advice you’ve learned throughout your career so far?
AM: There is no substitute to hard work and dedication. Maintaining a healthy balance between work and personal life is also crucial for overall well-being and productivity. Thirdly, one must be a team player, as working collaboratively guarantees growth.
Business
From Passion to Profit: How to Turn Your Favourite Hobby into a Thriving Business

We all know having a hobby and passion in your life is essential for overall well-being and happiness. When you’re passionate about something, you’re more likely to feel energised, motivated, and fulfilled, whether its photography, playing videogames, crafting, practising yoga or meditation, cooking/baking or even travelling. A hobby or passion can instil in us a sense of purpose and direction, helping us stay focused and driven. Moreover, having a hobby or passion can bring people together, creating opportunities for social connection and community building. Research has even shown that people who engage in activities they love tend to experience higher levels of creativity, self-esteem, and overall satisfaction with life.
But what if you could turn your passion into a successful business? Imagine earning a living doing something you love, surrounded by like-minded people who share your enthusiasm. Sounds splendid doesn’t it! You will find many entrepreneurs in Pakistan and across the glove, who are doing it. They have turned their passions into thriving businesses. By identifying their passion’s strengths and weaknesses, researching and identifying market trends, and with sound business ideas, they have turned their passion into lucrative ventures; and so can you, whether it’s writing, art, music, or any other creative pursuit, the key to success lies in understanding your audience’s needs and desires.
But before you do that, it’s essential to understand the fundamental principles of entrepreneurship. One of the first steps is to identify your passion’s strengths and weaknesses. What skills and expertise can you offer and how will they be different from what is already being offered? What sets you apart from others in your field? Once you have a clear understanding of your strengths and weaknesses, you can begin researching market trends to determine whether there’s a demand for your product or service. This is crucial in validating your business idea and ensuring that it’s viable in the market. Adapt if you have to a little. Additionally, you’ll need to define your vision, mission, and objectives, as well as structure your business and eventually register it.
But as easy as it sounds, and can be an exciting and rewarding experience, turning a hobby into a business is not without its challenges. You’ll definitely face setbacks, rejections, and obstacles along the way. Just do not let that discourage you. It’s crucial not to give up on your dream. Setbacks and hurdles are an inevitable part of the journey, but it’s how you respond to them that truly matters. Instead, focus on staying adaptable and resilient, always looking for new opportunities to grow and improve. Hard work always pays off. Also, throughout the process, it is important not to forget that starting out any venture requires dedication, perseverance, and resilience. It’s not always easy, but with the right mind-set and support system, you can overcome any obstacle.
By staying focused on your goals and staying true to your passion, you’ll be well on your way to achieving success.
Business
Uniting the Industry for Growth and Knowledge Exchange

The Karachi Film Society (KFS) in collaboration with Habib University organised the Pakistan Media Summit 2024 – a ground-breaking gathering of policymakers, industry leaders and academia at Habib University.
The two day event discussed some of the most pressing topics faced by the media industry today, including the role of media in the development of economy and potential of digital media. The first day of the summit began with a welcome note from the host – actor and educator – Tazeen Hussain, followed by a brief speech from Dr Ishrat Hussain on how media influences economic expectations. His speech set the tone for the first panel discussion moderated by Ehsan Malik, CEO, Pakistan Business Council. The guest on the panel included Amin Hashwani, CEO, Hashoo Group of Companies, Arif Habib, CEO, Arif Habib Group, Asif Peer, CEO, Systems Limited and Duraid Qureshi, CEO, HUM Network Limited (HNL) and Arshad Munir, Joint Secretary, Ministry of Information & Broadcasting, all of whom highlighted the importance of media responsibility, effective branding for Pakistan and promoting success stories. They called for responsible coverage of global events, better content and growth in the entertainment sector. The need for media reforms and balanced reporting, with regulatory measures similar to banking, was emphasized to improve the overall media landscape.

The second session of the event, ‘Potential of Digital Media in Pakistan,’ hosted by Faizan Syed, CEO, East River, focused on digital growth, media consumption, and content creation. The panellists included Jehan Ara, CEO, Katalyst Labs, Farhan Khan, CEO, Brainchild Communications and Javed Jafri, Digital Media and Data Lead at Unilever. Key points discussed included the importance of understanding consumer habits, the need for quality programming, and the challenges of finding sustainable business models. The third panel discussion delved into advertising, traditional mind sets, and the need for guidance and education to help young people evolve and seize opportunities. The panelists Yaser Awan, Director, Mindstorm Studios, Imran Khan, Founder & CEO, Raptr Games, and Adnan Maqbool, CMO, Soul Tek Games Studio also highlighted the potential of gaming as a source of substantial earnings and economic benefits.

Day 2 of the Pakistan Media Summit featured discussions on filmmaking, music, comedy and soft power. Highlights included Carol Ann Noronha sharing her filmmaking journey, a panel on intellectual copyrights in Pakistan’s music industry, a debate on the lack of comedy in mainstream media, and strategies to enhance Pakistan’s soft power through media, culture, and education. The summit concluded with optimism for the industry’s growth and fostered collaboration among policymakers, industry leaders, and academia.

Notable panellists on the second day included Sultana Siddiqui, President, HNL, Javed Jabbar, former senator and federal minister for Information, veteran actress Bushra Ansari, Cemal Sangu,, Consul General of Türkiye, Ameena Saiyid, MD, Lightstone Publishers and former MD, Oxford University Press, Dr. Moeed Yusuf, a political scientist and Wasif Rizvi, Vice Chancellor, Habib University along with talented singers Bilal Maqsood and Asim Azhar.
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