Entertainment
Ishq Murshid, A Serial to Reckon With
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HUM TV’s ‘Ishq Murshid,’ took the drama industry by storm with its storyline and stellar cast, featuring Bilal Abbas Khan and Durefishan Saleem in leading roles. Produced by Moomal Productions, the serial which ended recently, captivated audiences from the beginning, with its beautiful OST ‘Tera Mera Pyar’ sung by the renowned Ahmed Jahanzaib adding to its immense popularity nationwide and beyond. The drama’s success transcended television screens, dominating digital platforms as well.
According to producer Moomal Shunaid, the concept and storyline written by Khaliq Khan, instantly intrigued her with its filmy love narrative. Director Farooq Rind also found the concept appealing and readily agreed to do the project. Casting proved to be crucial and Bilal Abbas Khan was ultimately chosen for the role of Shahmeer Sikander, because Bilal was attracted to the dual characters played simultaneously in the serial. Durefishan Saleem, selected for the role of Shibra over many options, created an outstanding on-screen chemistry that became the talk of the town.
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A surprising addition to the serial was the character of ‘Bhalley,’ which was not part of the original script in the beginning being improvised for a single episode, but later extended due to its immense popularity. Played by Sindhi actor Ali Gul Mallah, ‘Bhalley’ became a hit, adding depth to the storyline.
“The choice of OST was initially met with hesitation, and the OST that was approved was a different song that has a modern-day melody while ‘Tera Mera Pyar’ carried an old-world melody, I didn’t want this song as the OST, however, director Farooq Rind’s insistence led to its addition, proving to be a stroke of genius as it resonated deeply with audiences, becoming an instant hit,” says Moomal Shunaid, producer of Ishq Murshid.
The impact extended beyond screens, as proved by an experience shared by Awais Suleman who played the character of Faraz, Shahmeer’s friend, who was recognized abroad as Faraz. A foreigner approached him, asking about Shahmeer’s whereabouts.
To celebrate the historic success of ‘Ishq Murshid,’ a star-studded premiere of the final episode took place at Universal Cinema, Lahore, on May 3, 2024, followed by successful screenings nationwide, with many shows reported to be sold-out.
In Tune
A Passion for Melody: Ayat Sheikh
By Ayman Munaf
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In the world of Pakistani music, where each voice brings its own shade of emotion and storytelling, at just age nineteen Ayat has carved a place for herself as a soulful and introspective artist, blending emotion and depth into every note she sings. Her journey began at the tender age of eight, singing in school tableaux and the audience’s applause sparked her love for music. Her family’s unwavering support and their encouragement nurtured her passion and what started as a child’s love for singing transformed over time into a deep-rooted dedication to her talent. Today, Ayat is known for her private gigs, concerts and studio projects each one a testament to her dedication and talent.
Ayat’s first major breakthrough came a year back with her rendition of ‘Mora Saiyaan’ for the film ‘Teri Meri Kahaniyaan.’ “The film had three different stories, and my song was part of the second one, a story about a singer. Watching that scene on the big screen with my family, knowing it was my voice, was surreal. I felt butterflies in my stomach, and I even teared up out of happiness. It was a moment of pride and emotion,” she recalls. One of her most challenging experiences with ‘Mora Saiyaan,’ was singing in Punjabi as it wasn’t her native tongue. With guidance from her father and music director Jawad Hyder, she overcame the language barrier, mastering the song in just two hours. This accomplishment solidified her belief that with passion and determination, no obstacle is insurmountable. Emotion, she believes, is a critical component in music, especially in songs that accompany powerful narratives. Ayat acknowledges that it’s an ongoing journey of learning, committed to improving at every step. She approaches each project with openness, learning to communicate the right emotions with every performance.
For Ayat, succeeding in Pakistan’s music industry requires more than just vocal talent. Quick memorization and the ability to adapt melodies are qualities she views as essential, and she’s diligently working to hone these skills. Her musical identity, however, is rooted in a more soulful, relaxed style, contrasting with the energetic ‘dhoom-dharaka’ music often popular in the industry. “I resonate most with slower, relaxing music,” she says, emphasizing her love for calm and soothing melodies. As a fan of soulful melodies, she finds inspiration in the unique style of her favourite singer, Sunidhi Chauhan, whose voice she deeply admires. One song holds a special place in her heart—Lae Dooba by Sunidhi Chauhan, which she has re-sung. Ayat admits that she doesn’t always enjoy hearing her recorded voice, a common sentiment among artists, but she accepts it as part of her growth journey.
Criticism, especially in the digital age, is something she navigates with grace. Ayat keeps her focus on positivity, avoiding the distractions of hateful comments that could detract from her growth. In this era of digital transformation, platforms like YouTube have opened up new avenues for artists, and the young singer has embraced this change, recently launching her own channel. She views digital platforms as a bridge, connecting artists directly with their audience and offering invaluable exposure.
Looking ahead, Ayat has set her sights on one of Pakistan’s most celebrated platforms: Coke Studio. Performing there is a dream, a goal she hopes to achieve as she continues to develop her artistry. Behind the scenes, she keeps her voice in top condition with a dedicated regimen of vocal exercises—sargams, paltay, and samraags—practiced diligently each morning and night.
Reflecting on the industry she loves, Ayat expresses a desire to see a more merit-based environment. “I’d want to address nepotism,” she says, advocating for equal opportunities for all artists based on talent alone.
In a landscape rich with evolving sounds and stories, Ayat is a breath of fresh air, a singer with a heartfelt commitment to her craft and a vision for the future. Through each note she brings a touch of soul, creating a unique place for herself in the world of Pakistani music.
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Entertainment
Short & Sweet – Srha Asghar
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- What’s one role that scared you but helped you grow the most?
‘Aakhir Kab Tak’ was the toughest role I’ve played so far, but it helped me grow immensely as an actor.
- If your wardrobe consisted of clothes from one movie, which would it be?
Definitely Emily in Paris!
- What’s your favourite way to unwind after a long day on the sets?
Coming home, giving my son a big tight hug, and playing with him.
- What’s one thing about you that surprises people when they get to know you?
That I’m married and have a child—it’s always a shocker!
- If you could act in any famous movie, which one would you choose?
I’d love to be part of ‘In the Mood for Love.’
- What’s a trait you believe makes someone truly iconic?
Being true to your work, passionate and compassionate.
- Favourite holiday destination?
Turkey, hands down.
- What’s one aspect of acting that people rarely see but means the most to you?
Bringing to life someone else’s character completely different from my own personality.
- Who’s a fictional character you’d love to spend a day with?
Deadpool! Imagine the fun and chaos.
- What’s one song that always makes you feel unstoppable?
“Thunder” by Imagine Dragons.
- If your life was a novel, what would the title be?
‘After a Break.’
- If you could choose any actor to act your life story, who would it be?
Saba Qamar—her role would do justice to my journey!
Entertainment
Short and Sweet with Muhammad Subhan Awan
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Glam: If you could have any superpower, what would it be?
I would love to fly.
Glam: If you could act alongside any actress, who would it be?
My wife, TV artist Washma Fatima.
Glam: What’s your favourite thing to do when you are not acting?
I love sports. When I’m not acting I mostly play cricket, table tennis and football.
Glam: What’s a surprising fact about you that nobody knows about?
There are many but I won’t tell, let everyone be curious.
Glam: What is the one thing you know now that you wish you knew when you were younger?
The less you expect, the more you get.
Glam: What quote do you live by?
‘It’s not the destination, it’s the journey that counts.’
Glam: Any particular character that you would like to play in the future?
An anti-hero character who has supreme power and authority.
Glam: Most cherished memory?
I don’t live in the past. I prefer living in the present and making it worthwhile.
Glam: What’s a movie you can watch over and over again?
The Pursuit of Happiness.
Glam: Which word or phrase do you say a lot?
Yaaaaar.
Glam: Would you rather travel to the past or to the future?
To the future always.
Glam: If you could change one thing about the world, what would it be?
I would rather change myself into a better person than I am now.
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