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HUM Masala Celebrates its 18th Birthday
HUM Masala celebrated its 18th anniversary with a beautiful event. The celebration brought together the dedicated team of HUM Network, culinary stars and notable celebrities, all elegantly dressed, to honour the channel’s impressive journey over nearly two decades. The highlight of the evening was the traditional cake-cutting ceremony, presided over by President Sultana Siddiqui and Duraid Qureshi, CEO of HUM Network Limited.
HUM Masala has successfully operated a 24-hour culinary channel for almost 20 years. Skillfully integrating health experts, a variety of global cuisines and renowned chefs, it has created shows that entertain and inform an engaged audience. Beyond Pakistan, HUM Masala has garnered significant popularity in the UK and Europe, consistently providing interesting content that resonates with the viewers.
The anniversary celebration featured a traditional ambiance and a special broadcast attended by prominent figures from the entertainment industry. HUM Masala hosts Kiran Khan, Abeel Javed and actor Umar Alam along with chefs Mehboob Khan, Shireen Anwar, Rida Aftab, Zarnak Sidhwa, Saad Butt, A.R. Jamali, as well as former chefs Samina Jalil, Abida Baloch, Ayesha Siddiqui and Shazia Noor also participated in the event with department heads from the network.
A three-tier cake was prepared live during the event, with stages of its preparation being showcased throughout the evening. The event also featured lively discussions and entertaining segments.
As the event drew to a close, Sultana Siddiqui and Duraid Qureshi shared their reflections and celebrated this milestone.
With a special place in the hearts of its viewers, HUM Masala continues as the go-to channel for cooking enthusiasts, bringing culinary knowledge to homes both locally and internationally.
Extract: A three-tier cake was prepared live during the event, with stages of its preparation being showcased throughout the evening.
Hum Awards recently dazzled London with it’s presentation, the star-studded event was attended by the diaspora and fans.
Deepak Perwani launched his flagship store recently. Celebrities, Media and people attended the event from all walks of life.
Two-time Academy Award-winning filmmaker, Sharmeen Obaid Chinoy celebrated the successful conclusion of the fourth iteration of Pakistan’s largest filmmaking grant and mentorship programme Patakha Pictures, “Her Earth Advocates,” featuring ten filmmakers from across Pakistan.
This seven-month programme, “Her Earth Advocates,” which started in April 2024, focused on the central themes of climate change and women’s empowerment in Pakistan, funded by the United States Institute of Peace.
Over the past several months, ten aspiring filmmakers came together who participated in an intensive online mentorship series with Patakha Pictures’ international mentor, Sundance Award-winning documentary filmmaker Jesse Ericka Epstein, concluding with an in-person editing and closing event in Karachi.
This collaboration resulted in five short documentary films which offered unique perspectives on the environmental challenges faced by communities in Pakistan. The closing event celebrating the completion of the programme, took place in Karachi. The Fellows showcased their work and were celebrated for their determination to tackle climate change issues.
In attendance were two-time Academy Award-winning filmmaker Sharmeen Obaid-Chinoy, Sarwat Gillani [who also hosted a panel discussion with Jesse Ericka Epstein and Patakha Pictures fellows], Mehwish Hayat, Syra Yousuf, Saqib Malik, Ali Hamza, Samina Ahmed, Kompal Iqbal, Sheema Kermani, Alycia Dias, Amean J., Sania Maskatiya, Safinaz Muneer, Maheen Khan, and Fahad Mirza, who shared valuable insights with the participants.
This event also served as a platform for fellows to discuss their projects, sharing glimpses into the creative process behind their films—a powerful testament to the talent nurtured through “Her Earth Advocates.”
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