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Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan Until 2025
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the coveted satellite rights for ICC cricket events in Pakistan until the end of 2025.
This landmark agreement positions Tower Sports (Landing Rights Holder of Ten Sports Pakistan) as the premier destination for cricket enthusiasts across Pakistan, offering unparalleled access to the pulse-pounding excitement of six flagship ICC World events. From the adrenaline-fueled showdowns of the ICC Men’s T20 World Cup 2024 to the electrifying clashes of the ICC Women’s Cricket World Cup 2025, cricket aficionados can now experience every exhilarating moment from the comfort of their homes.
Geoff Allardice, CEO of the ICC, hailed the partnership as a momentous leap forward for cricket in Pakistan, recognizing the nation’s unwavering passion for the sport. Mr. Allardice said, “We are delighted to welcome Ten Sports into our broadcast partner portfolio. Pakistan is a very important market for world cricket with a large and passionate fan base, and we are thrilled to be able to take ICC events to more people over the next two years.”
Duraid Qureshi, CEO of HUM Network Limited, expressing his enthusiasm on Tower Sports’ (Ten Sports) latest achievement said: “This significant milestone demonstrates our dedication to providing exceptional sports entertainment for viewers in Pakistan. Anticipating the exhilaration and passion that ICC World Cup events bring, we look forward to delivering content and experiences that will captivate and inspire cricket lovers and prove that when we work together with a common goal, we can create a brighter and more exciting future for the sport we all love.”
Arif Hussain, CEO of Tower Sports (Ten Sports), emphasized the transformative impact of the partnership, heralding a new era of cricket broadcasting excellence. With Tower Sports and the ICC joining forces, Hussain promised an immersive viewing experience that would redefine the way Pakistan experiences cricket. “The strategic collaboration is a testament to the shared vision of both organizations in promoting sports and delivering top-notch entertainment to fans worldwide.”
As the stage is set for an unforgettable cricketing spectacle, the alliance between Tower Sports and the ICC signals a thrilling new chapter in Pakistan’s sporting journey-one filled with boundless excitement, unforgettable moments and unparalleled cricketing euphoria.
Established in 2005, HNL has been a pioneering force in Pakistani media industry, consistently delivering high-quality content. Now, with the acquisition of satellite rights for ICC cricket events in Pakistan, HNL further solidifies its commitment to providing unparalleled entertainment experiences to its audience, reaffirming its position as a leading broadcaster in the region.
Hum Awards recently dazzled London with it’s presentation, the star-studded event was attended by the diaspora and fans.
Deepak Perwani launched his flagship store recently. Celebrities, Media and people attended the event from all walks of life.
Two-time Academy Award-winning filmmaker, Sharmeen Obaid Chinoy celebrated the successful conclusion of the fourth iteration of Pakistan’s largest filmmaking grant and mentorship programme Patakha Pictures, “Her Earth Advocates,” featuring ten filmmakers from across Pakistan.
This seven-month programme, “Her Earth Advocates,” which started in April 2024, focused on the central themes of climate change and women’s empowerment in Pakistan, funded by the United States Institute of Peace.
Over the past several months, ten aspiring filmmakers came together who participated in an intensive online mentorship series with Patakha Pictures’ international mentor, Sundance Award-winning documentary filmmaker Jesse Ericka Epstein, concluding with an in-person editing and closing event in Karachi.
This collaboration resulted in five short documentary films which offered unique perspectives on the environmental challenges faced by communities in Pakistan. The closing event celebrating the completion of the programme, took place in Karachi. The Fellows showcased their work and were celebrated for their determination to tackle climate change issues.
In attendance were two-time Academy Award-winning filmmaker Sharmeen Obaid-Chinoy, Sarwat Gillani [who also hosted a panel discussion with Jesse Ericka Epstein and Patakha Pictures fellows], Mehwish Hayat, Syra Yousuf, Saqib Malik, Ali Hamza, Samina Ahmed, Kompal Iqbal, Sheema Kermani, Alycia Dias, Amean J., Sania Maskatiya, Safinaz Muneer, Maheen Khan, and Fahad Mirza, who shared valuable insights with the participants.
This event also served as a platform for fellows to discuss their projects, sharing glimpses into the creative process behind their films—a powerful testament to the talent nurtured through “Her Earth Advocates.”
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