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The Asifa Bano Story

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Documentary The Asifa Bano Story, produced by AVA Production and DRM INC, and directed by the renowned filmmaker Mina Jafri Malik, premiered at an exclusive screening event at a local hotel in Karachi. The documentary shed light on the devastating reality of child abuse, focusing on the tragic case of Asifa Bano, a true story which took place in 2018, an eight-year-old nomad girl in Azad Kashmir who was kidnapped, raped and brutally murdered by the kidnappers. It serves as a powerful call to action, urging society to confront child abuse and protect the most vulnerable.

Through a sensitive yet stark portrayal of Asifa’s story, the film sparked dialogue on child protection and the need for systemic reforms. Critically acclaimed, it has won prestigious awards, including Best Social Justice Short Film at the CANNES Film Festival and Winner of the Rome International Movie Awards, garnering over 24 awards for its impact and storytelling.

After the screening, a panel discussion featuring child rights advocates, legal experts, psychologists and representatives from DRM INC, discussed the importance of child abuse prevention and the necessary legal and social frameworks for child protection. The audience also had the opportunity to engage with the panel in a Q&A session.

Mina Jafri Malik, a director celebrated for her commitment to social justice issues, shed light on the grim realities many children face. This documentary follows her dedication to raising awareness about human rights abuses through compelling storytelling.

The launch event organized by Pomme Gohar of Phenomena, was part of the programme’s broader initiative to address social and child abuse incidents through media and advocacy. The event provided a platform for stakeholders from various sectors to engage with the critical issue of child abuse in Pakistan and beyond.

Mina Jafri Malik Says….

What was the purpose of making this documentary?

The filmmaker says that the story was very close to her heart. “It’s about little Asifa and every young girl who has suffered abuse,” she explains. Driven by a deep sense of purpose, she hopes to highlight powerful stories of human rights through her films, challenging policymakers and law enforcement agencies to take swift action and ensure such heinous crimes never go unpunished.

She explains that she went through a lot of challenges during the production of this documentary. “Creating this documentary was no small feat, particularly as the production unfolded at the height of the Covid-19 pandemic. We had to gather a lot of the footage remotely,” she explains, underscoring the dedication and resourcefulness of her team to bring these untold stories to life despite unprecedented obstacles.

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Launch of National Epilepsy Day and Awareness Month

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National Epilepsy Centre, JPMC along with Epilepsy Association of Pakistan, held a press conference at Port Grand recently. This event marked a unified initiative to launch February 28th as National Epilepsy Day and designate February as National Epilepsy Awareness Month.

The press meet was graced by Murtaza Wahab Siddiqui, the Mayor of Karachi as the Chief Guest, with Nadia Jamil, a celebrated actor and an individual living with epilepsy, as the Guest of Honour.

Dr Zarine Mogal, the president of the Epilepsy Association, highlighted the significance of International Epilepsy Day, celebrated globally on the second Monday of February, and the relevance of earmarking February 28th, the birth anniversary of Abdul Sattar Edhi Sahib, Pakistan’s most renowned humanitarian who also lived with epilepsy. By recognizing Abdul Sattar Edhi Sahib’s birthday as National Epilepsy Day, the initiative aims to celebrate people with epilepsy, who with resilience and determination can achieve great heights despite epilepsy.

She emphasized the pressing need to continue sustained awareness campaigns about epilepsy, a treatable neurological condition that affects approximately 1% of Pakistan’s population—equivalent to 2.2 million individuals. Dr Zarine Mogal mentioned that the health ministry Govt of Pakistan has been approached for their endorsement as the initiative begins from the city today. She requested every person from all walks of life to join hands to inspire hope, foster understanding, and create a supportive environment for 2.2 million people living with epilepsy in Pakistan.

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Port Grand Launches “The Grand Geetmala” with Grandeur

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Port Grand the city’s iconic harbour front development launched “The Grand Geetmala,” an enjoyable live musical experience that celebrates the timeless lyrics and songs of legendary subcontinental singers. “The Grand Geetmala” is the latest addition to Port Grand’s monthly entertainment calendar and will be a regular feature. This launch programme is designed to evoke nostalgia and pay tribute to the rich musical heritage of the subcontinent.

A private premiere show was held recently, attended by the city’s elite and notables. The evening unfolded with food, aesthetic settings and captivating performances, culminating in a memorable night that extended into the early hours of Sunday.

Committed to preserving national values, tradition, and ensuring guest safety, Port Grand established itself as a family destination for entertainment, dining, and cultural experiences in Pakistan including music, art, culture, culinary delights and festivals.

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Celebrating 70 Years of PFBPWO

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Pakistan Federation of Business and Professional Women’s Organization celebrated its 70th Anniversary on December 7, 2024. The organisation was founded by Dr. Salima R Ahmed (Late) in 1954 which was inaugurated by Begum Liaquat Ali Khan. It is presently headed by Ms. Nasreen Mahdi. A function was organized by the NGO to pay tribute to the pioneers appreciating their contribution. The chief guests were Sultana Siddiqui,  Khanum Gauhar Aijaz, Mrs. Masuda Ahmed, Ms. Ayesha Islam, Ms. Akram Khatoon, Ms Rashida Raza, Begum Jamila Daud and Advocate Zia Awan.


The President in her speech highlighted the contribution of Dr. Salima R Ahmed, the founder who led the organization for 63 years. She pointed out that the NGO exists in seven cities of Pakistan and some of the projects the organization is running are Working Women’s Hostels, Schools, Craft Centres, Housing Societies and Medical Care Centres etc. and upcoming projects like Girls College in Gharo.

The function was attended by the members of the Pakistan Federation of Business and Professional Women’s Organisation and guests. The dances and skits presented by the students of Dr. S R A BPW Quality School were enjoyed by those present. Sultana Siddiqui, President Hum Network spoke about the days when she actively participated in the NGO and the work of Salima Ahmed. Each guest highlighted the early days of the organisation. Shields were presented to all the chief guests and gifts to school children.

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