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Winning Over The Winter Wardrobe

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By Iqra Ahmed

The Winter Fashion Gala (WFG) hype created on social media channels culminated in a runway presentation at the Russian Centre for Science and Culture aka Friendship House in Karachi. It ranged from smart formal menswear to gym gear and sportswear, to bridals and finally cultural collections denoting the rich heritage and treasure trove of vibrant colours and embellishments that Pakistan has to offer.

With show direction and choreography under the watchful eye of supermodel and international fitness instructor and judge Aasif Rehmaan, the show got off to a rocking start with a formal suits collection by menswear designer Zubair Shah who was also the organizer of WFG. He showed a brown-toned collection titled Chocolat inspired by dark, milk and white chocolate. Followed by a jumpsuits line with edgy styling, and finally a jazzy jacket collection in bold prints with feather-padded shoulders. YouTube channel iPlus News HD host Syeda Nazia and supermodel Aasif Rehmaan were the showstoppers in this segment.

The National Textile University students’ final thesis collection was presented under the designer brand Culturista. The sportswear brand IBEX energized the presentation with fitted gym wear in attractive designs and shades, catering to the needs of a growing number of gym-conscious younger generation.

Seema Shah Bridals presented a young brand and did not disappoint with her take on festive wear.

Another young brand, Aamir Jee presented both women’s and menswear, showcasing the traditional shalwar kameeze silhouette.

The Grand Finale played with customs and traditions wherein Zubair Shah chose to play with rilli prints.

The Director of the Russian Centre, Mr Ruslan Mikhailovich Prokhorov, presented a bouquet to organizer and designer Zubair Shah, who, in turn, presented Mr Ruslan with an ajrak long coat to denote regional cultural and traditional hospitality.

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A Teen's Lens

Fashion Influencers are Becoming Cultural Ambassadors

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Written by Myra Shah

Each province in Pakistan has distinctive fabric heritage, such as the Sindhi ajrak and Punjabi phulkari. Pakistani fashion influencers have blended cultural identity with modern tools to rebrand Pakistan’s global image. Social media is no longer only about entertainment for us, it is also where we learn about culture, identity and trends.

Some examples of famous fashion influencers in Pakistan include, Zain Ahmad the founder of a Pakistani clothing brand ‘Rastah’ that has gained international recognition. Zain’s designs have been worn by famous influencers including Justin Bieber and Anwar Hadid.

Moreover, model Mushk Kaleem, frequently represents Pakistan while walking runways abroad, talking about inclusivity. This made us brown teens who feel left out from the beauty standard, feel seen as she has redefined the “ beauty standard”

These creatives have made Pakistani fashion more accessible to us, younger generations eg. by pairing khussas with jeans. This also attracts international audiences who want to incorporate cultural elements into their fashion style. These steps keep our culture alive, while making it a part of everyday fashion.

Fashion influencers play a critical role in highlighting the diversity between the different regions of Pakistan, as many feature regional designs in their content, allowing viewers to witness the wide spectrum of Pakistani culture through a single scroll of their social media accounts. This plays a significant role as it was found that 82% of people are highly likely to follow influencer recommendations (Berger, 2016)

Pakistani wedding fashion has gone viral on social media platforms such as Tiktok and Instagram and led to Pakistani designer’s work being featured in bridal magazines as well as representing South Asian culture. Influencers like Sarah Sarosh frequently incorporate Pakistani elements in their content, this demonstrates the influence of our fashion across borders.

Apart from clothing fashion, influencers like Hania Amir have used their reach not only to showcase fashion, but also to promote mental health awareness and body positivity – topics that really matter to us as teens. Fashion influencers elevate Pakistan’s global image and positively affect the economy by highlighting small businesses that contribute to the country’s creative economy.

Furthermore, many influencers are now invited to international fashion weeks and exhibitions, further cementing their status as cultural ambassadors. The power of Pakistani fashion influencers is growing rapidly and this comes with great responsibility. It is essential influencers promote sustainability and ethical practices. Influencers like Anoushay Abbassi’s blend of fashion and advocacy for supporting local artisans makes their influencer role highly crucial.

In today’s day and age, teenagers are growing up in this digital world where perceptions are shaped by information available on the internet, especially social media. Pakistani fashion influencers have become trendsetters, story tellers and identity shapers. Through every post, reel, OOTD (outfit of the day) pictures they are transforming how the world sees Pakistan. Clothing in Pakistan is a powerful expression of national pride, cultural identity and centuries old craftsmanship.

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Fashion

Fashion Shoot

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Credits:

Designer – Deepak Perwani

Photographer – Jaffer Hassan

Model – Mahnoor Zaheer, Rabita Ali, Maleena Mansoor, Meera

MUA – Nabila

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Fashion

Shirin Farhad Photo Shoot

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Lights, camera, chemistry! Presenting an exclusive glimpse into Shirin Farhad – where timeless romance meets cinematic charm. Farhan Saeed and Kinza Hashmi bring magic to the frame in this much-awaited HUM TV drama by MD Productions.

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