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Saudi and Pakistan forge stronger tourism ties

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Saudi Arabia is emerging as a top global travel destination in 2025, offering opportunities for Pakistani travelers. With over 2.7 million Pakistani travelers visiting Saudi Arabia in 2024 and an anticipated 2.87 million in 2025, the country is strengthening its accessibility and diverse experiences beyond religious tourism. It is enhancing travel for various segments, including solo female travelers, destination weddings and cultural exploration.

Pakistani talent and travelers are making a significant impact on Saudi’s thriving tourism and entertainment industries. In 2024, Pakistani esports players dominated the Esports World Cup (EWC) in Riyadh, outshining over 1,700 competitors and showcasing their rising prowess on the global gaming stage. Additionally, the LEAP IT Expo recorded the highest-ever participation of Pakistani exhibitors, highlighting Pakistan’s growing influence in the tech industry. The Meetings, Incentives, Conferences, and Exhibitions (MICE) sector has also seen remarkable growth, with 37 Pakistani tourism groups actively engaging in Saudi’s dynamic event landscape.

To further drive tourism, the Saudi Click Campaign will highlight the country’s diverse seasons, stunning landscapes, and rich cultural experiences. This initiative aims to attract travelers in search of unique and memorable adventures. The campaign will focus on showcasing Saudi through vibrant colors, encouraging Pakistani buyers from the fashion and media industries to choose Saudi as their next creative and business partner.

As the largest hub for direct flights between Pakistan and Saudi, the country boasts an extensive air network and a streamlined tourist visa process, making travel between the two nations easier than ever. Visitors can explore eight UNESCO World Heritage Sites, enjoy a business-friendly environment, and experience Umrah travel without the need for a mahram, reinforcing Saudi’s commitment to seamless accessibility.

Beyond accessibility, Saudi offers a wealth of travel experiences catering to every kind of visitor. The Aseer Region provides an enchanting summer escape with its misty landscapes, towering highlands, and lush greenery. Taif, famed for its breathtaking rose gardens and the exhilarating Cable Car Adventure, offers travelers panoramic views of its stunning mountain scenery. Jeddah, the coastal and cultural capital, invites visitors to explore Al Balad, a UNESCO World Heritage Site with centuries-old souks and historic architecture. The city’s vibrant marine life, world-class exhibitions like the Jeddah Biennale, and scenic Jeddah Corniche make it a must-visit destination. Riyadh, during the winter months, transforms into a cultural hotspot with Riyadh Season, featuring spectacular attractions like Boulevard World and immersive entertainment experiences. The historic Diriyah, the birthplace of Saudi, offers a year-round journey into the country’s rich past, while the golden Arabian dunes provide one of the world’s most unique desert adventures. AlUla captivates history enthusiasts with its breathtaking landmarks, including Hegra (UNESCO World Heritage Site), Elephant Rock, and Maraya, the world’s largest mirrored building, blending heritage with modern luxury.

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Hum TV’s 20th Annivversary

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An evening of celebrities galore and one of the most outstanding events presented at the Governor House. It was attended by the who’s who of showbiz and other industries.

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Destination Wedding in Dubai

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A plush destination wedding was held in Dubai recently. The clothes worn by the bride, groom and their family were designed by Huma, Amir Adnan, Nomi Ansari and others for the many different functions.

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Ninth LADIESFUND UNDP Sustainability Powerhouse

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Dawood Global Foundation and UNDP co-hosted the 9th LADIESFUND UNDP Sustainability Powerhouse at the Acton House Gardens, Runnymede British Deputy High Commission Karachi. The event centred around UNSDG Goal #17 Partnerships for the Goals, by bringing together powerful dynamic men and women across sectors to meet, network and find ways to connect and support each other for the achievement of People, Planet and Prosperity.  

The British Deputy Head of Mission Martin Dawson warmly welcomed guests and shared insights about the Deputy High Commission’s 15 years of collaboration with the LADIESFUND and his own personal three-year journey and relationship with it.

LADIESFUND President Tara Uzra Dawood welcomed guests, giving a powerful speech about Pakistan’s legacy of being natural recyclers and upcyclers and wanted to work with UNDP and other developmental agencies to not only train people in traditional sustainability, regenerative sustainability, solar but also to take trainings to other countries.

Rida Amjad Malik, UNDP representative, spoke about UNDP’s recent collaboration with Dawood Global Foundation for green skills trainings of 1200 youth in Interior Sindh, and their long-standing partnership with LADIESFUND since 2015’s Educate a Girl Climate, where 400 female journalists were trained in Climate Journalism.

Sarmad Khan, formerly of UNDP, who had flown from New York City just for the event, spoke about being tasked by UN Secretary General to spearhead the implementation of the UNSDGs. He emphasized, “Goal 17 serves as the cornerstone of sustainable development, fostering collaboration among governments, the private sector, and civil society to achieve the global objectives.”

Jaweria Ali spoke about being a news anchor today with roots as an Educate a Girl scholarship girl. Senator Nasreen Jalil won the Best Dressed award for the Eco Glamour dress code, wearing a stunning block print sari. The funds generated from this event will be utilized towards the charitable efforts of DGF for women advancement with intended focus on Educate a Girl.

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