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Opening Vistas for the Youth

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An Interview with Misbah Khalid on the Evolution and Vision of PIFF


Misbah Khalid, one of the driving forces behind the Pakistan International Film Festival (PIFF), shares its background, challenges and hopes for Pakistan’s film industry. Since its launch in 2018, PIFF has grown as a vital platform for young filmmakers, aiming to elevate Pakistani cinema on the global stage. This interview highlights PIFF’s mission, achievements, hurdles and future ambitions. Recently, PIFF held it’s four day festival from 19th June.

How has PIFF evolved since its inception and what is the main focus of PIFF?

Pakistan International Film Festival (PIFF) is a project of the Karachi Film Society (KFS), which was founded in 2018. It is the brainchild of Sultana Siddiqui, and our goal from the very beginning was to create a platform for young people where they could showcase their talent and find real opportunities in the film world.

Our first festival in 2018 was a huge success. We had an incredible lineup of guests from India — directors, producers, and writers — as well as participants from the US, France and Iran. It was a truly international gathering. We screened a wide range of films and received a very positive response.

We also organized workshops and panel discussions that brought professionals and aspiring filmmakers together. For example we invited renowned Indian screenwriter Ashwini Malik for a scriptwriting workshop. We also brought in special effects makeup artists from Turkey — and invited Pakistani makeup professionals to come and learn the craft firsthand. One of our main goals is to bridge the gap between young creative industry professionals and masters of their craft. We want our local talent to receive the same level of training and exposure as professionals internationally.

What have been some of the biggest challenges you’ve faced in running a festival of this scale?

There are persistent visa issues and security concerns, making international guests hesitant to travel here. That way films are powerful — they can reshape perceptions. We need to show the world that Pakistan is a beautiful place with rich culture, despite its challenges. I remember a group from the U.S. once visited us to explore filming opportunities. When we took them around to Lahore’s food street, the historic havelis and the stunning North — they absolutely fell in love. That’s the kind of image we want PIFF to project.

How do you see PIFF contributing to the growth of Pakistan’s film industry both locally and globally?

PIFF plays a vital role in developing filmmakers. We’re not just showcasing films — we’re working at the grassroots level on scriptwriting, makeup, budgeting, and all departments that go into film production. Our goal is to provide a platform where young people can learn and eventually begin making their own films.

When we send participants for training or bring in expert trainers to work with them, it sparks creativity. This field thrives on inspiration, and when young filmmakers interact with seasoned professionals, it opens up new ways of thinking.

We’re fortunate to have names like Mehreen Jabbar, Sarmad Khoosat, Javed Jabbar and Sharmeen Obaid-Chinoy on our board — incredibly talented people who serve as mentors to the younger generation. That creates a huge scope for learning and growth.

What kind of support do you think is still missing for film festivals in Pakistan to truly flourish?

The biggest missing piece is government support — especially funding. It’s easy to dream big, but making those dreams a reality takes money. Organizing a festival, bringing people in, setting everything up — it all comes with costs.

So far, we’ve done what we could with a group of passionate, like-minded people. But without consistent financial backing from the government, there’s only so much we can do. There are many challenges, and I really believe the government needs to step up — not just with funds, but also with moral and structural support.

Film festivals like PIFF help put Pakistan on the global map. They also create crucial platforms for young talent to learn, grow, and move forward in their careers. For that to happen on a larger scale, we need sustained investment.

What’s your vision for PIFF in the next five years? Any new initiatives or directions you’re excited about?

My vision for PIFF is for it to one day celebrate 75 incredible years — that’s how long I want it to thrive and grow. When I went to the Berlin Film Festival early this year, I saw everything they had built over the years, and honestly, it opened my eyes. It made me realize what’s possible, even though we don’t have that kind of budget or support yet.

I also want to see our filmmakers and our stories showcased globally. Right now, we don’t have a strong footprint on the international circuit. A few passionate, dedicated individuals have taken it upon themselves to create films and get them into festivals, but we need more people to step up.

What advice would you give to aspiring festival organizers or filmmakers in Pakistan?

Dream. Dream big and keep your goals high. Stay positive and never give up. When you bring an idea forward, many people might say it’s impossible — that it can’t happen. But believe me, whatever you carry in your heart, you can achieve it.

Universities, colleges, and the government should come together to nurture young talent. Train them properly, send them abroad if needed, but with one condition: when you train, you must produce films that can succeed globally. I firmly believe Pakistan’s films will soon be featured in every major film festival — winning awards, telling our stories and showing the world who we really are.

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Remembering Zubeida Mustafa

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Zubeida Mustafa, who passed away recently, was much more than a distinguished editor at Dawn. She was a pioneer, a mentor, and a beacon of inspiration whose guidance shaped generations of professionals in journalism and beyond.

Those who worked with her often spoke of her rare ability to bring out the best in others. She had a gift for mentoring, encouraging her colleagues to discover their potential and pursue meaningful work. Many who came under her influence went on to lead impactful lives, a testament to her nurturing presence.

Her legacy was celebrated at a gathering organized by Idara-i-Taleem-o-Agahi (ITA) and Pakistan learning Festival, where friends, colleagues and mentees paid rich tributes. ITA CEO Baela Raza Jamil remarked that “Zubeida Mustafa may have left, but not before showing the way to so many.”

Many renowned people who had gathered in remembrance of this brilliant person, spoke on the different aspects of her life and how she had impacted theirs.

Her journey was not without challenges. Born with a condition that required her to wear special shoes, and later struggling with hearing and eyesight difficulties, she nonetheless carried herself with unwavering determination. Her resilience was matched only by her work ethics. At Dawn, she wore many hats: writing daily editorials, producing weekly columns, managing the paper’s vast reference library, and editing its celebrated literary supplement, Books & Authors.

Her appointment as assistant editor marked a historic milestone — she was the first woman to hold such a senior position at Dawn. At a time when female representation in newsrooms was scarce, she carved a path that many others would follow. She often credited her editor, Ahmad Ali Khan, for supporting her professional journey, particularly when she balanced her career with raising children. His understanding approach enabled her to remain in the newsroom while tending to her family, a flexibility that allowed her to thrive in both roles.

Over the years, as more women entered journalism, many looked to Zubeida Mustafa as a guiding light. She generously mentored colleagues, offering advice and encouragement until her very last years.

After leaving Dawn in 2009 due to declining eyesight, she continued to make her voice heard through her writings. Her columns tackled critical issues such as health, education, human rights, and environmental challenges. The books she authored, along with the archive of her articles preserved at www.zubeida-mustafa.com, continue to serve as a resource and a reflection of her sharp intellect and compassionate outlook.

Her funeral brought together former mentees and colleagues, who gathered not in mourning alone but in gratitude for the values she embodied: integrity, perseverance, and the joy of meaningful work. Her influence endures in the countless lives she touched.

Centre of Excellence in Journalism (CEJ) also held a remembrance meeting with former colleagues and friends speaking at the gathering. Zubeida Mustafa’s sister, Dr. Fatima Jawwad talked about her earlier life on the occasion.

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HUM Network Hosts Mehfil-e-Milad to Mark Eid Milad-un-Nabi

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HUM Network organized a Mehfil-e-Milad recently, at Pearl Continental Hotel, Karachi, to celebrate Eid Milad-un-Nabi – an event that provided an opportunity to the women employees as well as families and friends, to come together in an atmosphere of unity and devotion to strengthen their spiritual connections and honour the teaching of Prophet Muhammad (PBUH).

The venue was thoughtfully decorated, featuring a beautifully adorned stage with elegant floral arrangements, where women naat-khawans, dressed in traditional attire, recited naats that impacted the audience with their beautiful and soulful rendering. The event began with a warm welcome by HUM Masala hosts Kiran Khan and Abeel Khan, who highlighted the significance of Eid Milad-un-Nabi—not only as a celebration of the Prophet’s birth but also as a reminder to embody his values of compassion, kindness, and justice in our daily lives.

The Mehfil featured inspiring naat recitations by Tahreem Muneeba, Talat Hashmi, Bushra Ansari, Samina Kamal, Maha Aslam, Sandiya, and Ayat Sheikh. A thoughtful bayan delivered by Khushbakht Shujaat encouraged attendees to strengthen their spiritual connection through reciting durood and seek Allah’s blessings through prayer and reflection.

The event was graced by Sultana Siddiqui, President, HUM Network, along with artists and media personalities such as Nosheen Shah, Sidra Iqbal, Nadia Hussain, Ghazal Siddiq, Amna Ilyas, Fauzia Aman, Masarrat Misbah, Irum Tanveer Odho, Saba Ansari, Angie Marshall and Seemi Pasha.

HUM Masala chefs Shireen Anwar, Rida Aftab, and Samina Jaleel were also present. The event concluded with a heartfelt dua led by Talat Hashmi, followed by a high tea that provided an opportunity for discussion and conversation.

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Runway SS’25 – Fashion For A Cause

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When the fashion runway is used to promote a noble cause, the latter elevates its status to something above and beyond a fashion platform — it becomes symbolic and a harbinger of positivity and change. Runway SS’25 show held in Karachi focused on this noble cause.

A fashion segment highlighting the sartorial designs of unisex designer Zubair Shah and his all-white puritanical collection with its avant-garde design sensibilities, was elevated when he joined forces with the iconic Masarrat Misbah’s Depilex Smile Again Foundation to put the spotlight on acid burn survivors and their path to recovery overcoming personal challenges, familial constraints and social taboos. They stood tall as spokespersons for the DSF as ambassadors for their cause, to a standing ovation.

While the night belonged to the DSF survivors, others also made their mark with their contributions to the fashion. Bridal couturiers were aplenty with Mahi’s, Ramsha Iqbal, K. Yousuf and Lubna Mudassir all carving their niche on the fashion runway. While their sensibilities varied, what united them was their expression in design, eye for colours and choice of embellishments, and experimentation with newer trends in cuts and silhouettes.

In another distinctly iconic moment, actress and host Nadia Khan’s daughter Alizeh made her debut as a fashion model on the Runway SS’25 ramp for debutant bridal designer Ramsha Bilal. But they were not alone in their declaration that night as fashion students of the Millennium Institute of Technology and Entrepreneurship (MITE), budding young designers displayed their full potential in brilliantly sculptured costumes on sociopolitical themes brinking on the bizarre and outlandishly insane.

Sheema Kermani performing to an exclusive recording of Faiz Ahmed Faiz’s Dasht-e-Tanhai was the piece de resistance when it comes to dance performances, with the dance troupe of the trio of Naina Black, Yoshua Hussain and Shehzore Akhtar coming in a very close second with their performance to Khamaj by Shafqat Amanat Ali. Singer Syed Hasaan gave his vocal performance after the dance.

Walking away after the event suddenly made one hit the realisation that fashion outing was spiritually wholesome and uplifting, irrespective of the minor glitches.

The show had a double runway, giving a unique look, though one has to train the audience to sit and not move about during the models’ catwalk. Though there were minor glitches, the effort put in by the organisers was obvious and very commendable.

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