AlfaMall Unveils a Fashion Category

Bank Alfalah announced the relaunch of AlfaMall featuring an exclusive BNPL option in the fashion category. Marking the occasion, an exclusive exhibit featuring renowned designers was held at the historic Mohatta Palace, unveiling the new AlfaMall website with a celebration of style, financial empowerment, and digital innovation.

The event was graced by Senator Rubina Khalid, Chairperson of the BISP, Consul Generals from the UAE, US and UK Deputy High Commission, CEOs from leading companies, top-tier celebrities and influencers.

A feature of the new AlfaMall is the Hunarmand category, dedicated to supporting and empowering local artisans. Through partnerships with skilled craftsmen and craftswomen, particularly women artisans, this initiative highlights the cultural heritage of Pakistan through products like Ralli quilts and intricate embroidery. Customers can purchase these handmade items, supporting sustainable fashion and economic growth for artisans.

In line with Pakistan’s rich cultural heritage, the show in the fashion category showcased renowned fashion designers such as Deepak Perwani, House of Amir Adnan, Muneeb Nawaz, Ali Javeri, and Hassan Sheheryar Yasin (HSY). These fashion outfits and jewellery can be purchased on AlfaMall.

Munib Nawaz’s dystopian dream was an homage to the dilemma we all face each day, confronting what’s inside and trying to maintain a strong facade on the outside. The collection focused on building structural facades with re-engineered pieces that juxtaposed them with an innate intricacy. 

House of Amir Adnan’s collection name was “Nawabs and Begums of Karachi.” The collection reinterpreted the splendour of Karachi’s aristocracy with a modern, minimalist palette of gold, white, and black. Embracing timeless elegance with a fresh aesthetic, each piece merged heritage with contemporary design, creating a striking contrast of opulence and modernity.

Three-piece suits and sherwanis in black and white were meticulously tailored, showcasing sleek silhouettes that exude sophistication. Gold accents—like intricate embroidery along lapels, collars, and cuffs—offered a refined touch, the white pieces evoked a sense of purity and poise, with black providing a bold counterpoint emphasising modern tastes. For women, the collection featured dresses in flowing yet structured designs, combining layers of delicate white and black fabrics with gold embellishments.

Deepak Perwani’s collection was inspired by strong women and architecture of Jaipur to the pink city. Ghaghras with delicate embroidered designs presented vibrant colours to the audience. “Fashion has the ability to connect people and boundaries,” the designer emphasised. 

HSY’s outfits, a masterpiece, were intricately handcrafted to embody both timeless tradition and bold contemporary flair. Set against Lahore’s iconic architecture, the golden elements in each design symbolized the timeless elegance that defines both the city and his brand.

Ali Javeri’s segment presented opulent jewellery with stones and kundan, accentuated by black dresses worn by the models.