Cover story
A Night of Glamour And Elegance
The 9th edition of HUM Awards made a spectacular entry with a dazzling event held at the iconic OVO Arena Wembley, London attracting a live audience of more than 10,000 attendees, while hundreds of fans gathered outside the venue, eager to catch a glimpse of their favourite stars. The Danube Properties Dubai Presents Kashmir 9th HUM Awards celebrated the very best in Pakistani entertainment, digitally presented by JazzCash and powered by TikTok.
As the evening unraveled, so immaculately was it presented that the audience sat with bated breath for each sequence to follow. Experience had taught the presenters what was required at such a huge presentation of Hum Entertainment thus making the show run smoothly, and indeed running the show on such a humongous scale is something short of a miracle outside one’s own environment.
The evening began with a captivating joint speech by Duraid Qureshi, CEO of HUM Network, and Momina Duraid, CEO of MD Productions. They shared the inspiring story of how they first envisioned hosting the HUM Awards at Wembley Arena, an idea born 12 years ago during the inaugural HUM Awards. Their words set the tone for an unforgettable night, showcasing not just the industry’s achievements but the dreams behind its global success.
Adding to the patriotic spirit, Sultana Siddiqui, President HUM Network delivered a brief but powerful speech that underscored the importance of raising the next generation as loving and tolerant citizens of Pakistan. She closed with a rousing “Pakistan Zindabad,” which the audience enthusiastically echoed, further amplifying the unity and pride felt throughout the event.
Before the show kicked off, stars dazzled on the red carpet, creating a frenzy of fashion, glitz, and glamour. Hosted by the ever-charming Hajra Laljee, the red carpet saw some of the biggest names in Pakistani entertainment stepping out in style. Mahira Khan, Yumna Zaidi, Sonia Hussyn, Farhan Saeed, Khushhal Khan, Hania Amir, Kubra Khan, Ahad Raza Mir, Ramsha Khan, and many other artists turned heads with their stunning outfits. As they posed for the cameras, it was clear this wasn’t just an event—it was a celebration of fashion and culture, with fans taking to social media to share their excitement.
The night was filled with thrilling moments and unforgettable performances. The undeniable chemistry of Yumna Zaidi and Ahmed Ali Akbar along with the comedic brilliance of Ahmed Butt as hosts kept the audience entertained, while Ahad Raza Mir and Ramsha Khan added their charm to the evening as co-hosts.
The performances took the energy to a whole new level. Hania Amir delivered an amazing dance performance that left the audience spellbound, while Kubra Khan and Farhan Saeed lit up the stage with their dynamic duet. And in a special moment, Mahira Khan revisited her iconic role from the hit drama “Humsafar” with a mesmerizing dance performance that had the crowd cheering.
The musical magic of the night reached its epitome when Atif Aslam graced the stage. His soulful voice filled the arena, creating an electric atmosphere as the crowd sang along, turning the performance into a collective experience of nostalgia. The evening was also about recognizing excellence in Pakistani television. With nominees spanning various categories.
The awards ceremony honored some of the finest talent in the industry, recognizing their contributions to storytelling, direction, acting, and music. While many stars took home accolades, it was clear that the entire industry had come together in a celebration of creativity and unity.
As the event came to a close, the Danube Properties Dubai Presents Kashmir 9th HUM Awards once again proved its global appeal and importance in showcasing the best of Pakistani entertainment. The night not only honoured top talents but also united fans and stars in a celebration of culture, artistry, and national pride.
The event was a landmark moment for HUM Network, celebrating the vibrant creative industry of Pakistan on an international stage. From the awe-inspiring red carpet to the powerful speeches, dazzling performances, and thrilling wins, it was a night that left everyone in anticipation of what the next year would bring.
